Design Principal / Invoke Studio LLC
Project Type : Commercial / Interior Renovation
Location : New York, NY
Completion : 2024
Area : 1300 SF
The "Grab and Go" restaurant projects typically prioritize "fast track design" to meet business profitability and scheduling needs. The QSR (Quick Service Restaurant) concept of ONGI 2nd Store focuses on providing quick and high-quality Korean food for busy New Yorkers within an inspiring space. To achieve the client’s business goals, humble materials: plywood, stainless steel, refurbished terrazzo floor, and aggregated plaster walls are used to optimize the construction lead time and field coordination. Employing these materials with meticulous attention to detail enhances the space's quality, fosters a simple yet cohesive spatial tone, and ensures timely completion to meet operational schedules. The powder-coated steel shelves and tables are located to optimize customer circulation and streamline the delivery process, offering a cost-effective solution for organizing restaurant essentials such as menus and utensils. The incorporation of concave or convex profiles in wood and tile materials evokes architectural elements reminiscent of traditional Korean house tile roofs (Kiwa), adding a unique aesthetic out of replicating precise architectural configurations.
Photo Credit : Platform32